"Never doubt that a 
 group of thoughtful, 
committed citizens can 
change the world; 
indeed, it's the only thing 
that ever has.“

 Margaret Mead
We call our AI-based digital companies ROCKETS. This term is derived from moonshot thinking from Silicon Valley. It refers to John F. Kennedy's speech in 1962, in which he announced that the USA would put a man on the moon by the end of the 1960s.

This goal seemed almost unattainable at the time: scientists even disagreed on whether a manned moon landing was even possible. As history teaches us, we know that in the end great efforts led to success: In July 1969, the first man walked on the moon.

Many years after the moon landing, Kennedy's ambitious thinking is used as a philosophy, also called moonshot thinking. The idea is to solve challenges with the help of disruptive technologies.
Well-known examples of moonshot thinking are the company SpaceX with enormously low-cost transports into space by means of reusable rockets or Company X (formerly Google X), which founds independent companies from successful innovation projects. One example is the company Waymo (autonomous driving).


AI ROCKETS AG is no start-up, no scale-up and no spin-off. We work with moonshot structures – AI ROCKETS AG as a holding company, the tean as a technology company and the operationally active ROCKET companies. ROCKETS emerge from projects and are AI-based digital business models.

A ROCKET must fulfill five key requirements:

  • It has a digital business model,
  • is based on AI,
  • is highly scalable,
  • represents a service that has not existed on the market up to now,
  • and is disruptive.

"The moonshot structure
enables synergies in financing,
technologies and moonshot-oriented
business. This allows us to make
different ROCKETS fly."

Dr. Michael Prohaska

Werkstrasse 10 | CH-9444 Diepoldsau